Rarely has a regulator taken such a courageous step. This signifies a significant milestone in our collective aim to move faster and deeper to meet the needs of individuals and address harms caused by gambling activities. I particularly welcome the strategy’s emphasis on co-production with people with lived experience as well as providers, academics, and governments across Great Britain.

As the Commission’s independent Advisory Board for Safer Gambling, we will be supporting the strategy by helping to shape the implementation plan, monitoring the progress of the strategy, and working together with a wide range of experts. The strategy will only succeed in achieving its ambition if it is truly collaborative in both intent and delivery.

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